 Longbird Chicken Production Solutions Who is Longbird
Longbird is a black empowerment company that approaches the market laterally and seeks to effectively compete with existing players in the chicken business
What are our aims
Capture a substantial share of the chicken market
To create and own our own value chain from the production to consumer stages
Own our own distribution chain that penetrates and services the black market, government and existing big retailers
Create franchised ownership models that are autonomous, accountable, profitable and sustainable
Utilize holistic approaches that translate into profitability, consolidated market share and brand loyalty
This has not happened this year, even though issues raised at ward meetings have been factored into the draft budget.
Instead, the draft budget has been prepared, primarily focused on four broad areas.
The first is our IDP which argues strongly for the promotion of eight key programmes:
- (i) sustaining our natural and built environment;
- (ii) economic development and job creation;
- (iii) building quality living environments;
- (iv) promoting safe, healthy and secure environments;
- (v) empowering citizens;
- (vi) celebrating our cultural diversity;
- (vii) good governance; and
- (viii) financial sustainability and viability.
The second set of inputs has come from our need to focus on service delivery, job creation, development of SMMEs, improved governance and the like.
These were the key issues arising out of the elections process.
Thirdly, there is a need to focus on special projects such as development of the port-city interface, densification, connecting our city electronically and the building of infrastructure as part of our 2010 and beyond strategy .
Finally, and in many ways most importantly, the draft budget focuses on poverty alleviation,
finding ways to ensure that we take as many people as possible out of the poverty trap.
The budget will be almost R14-billion, with 20% being invested in capital Projects (R2.8-billion) and the remainder devoted to operational expenditure (R11.1 billion).
We remain the most successful municipality in the country in terms of not only good credit control but capital budgetary expenditure.
We have proudly and consistently delivered housing, services, infrastructure and a range of facilities.
Of all the metropolitan areas, we remain the most cost-effective and the overall package of services provided by eThekwini costs only around 26% of what it costs in a city like Cape Town.
For example, if we take a business which has a property worth R2.5-million, consuming 5100 KWH of electricity and consuming some 300KL of water, in Durban that business would pay around R12 872 versus R45 966 in Cape Town.
Our services cost less than half what would be paid for an equivalent business in Johannesburg, Tswane or Ekurhuleni.
We believe this is one of many reasons why our economy is starting to grow much faster than that of other major metropolitan areas.
Recently we have been involved in an intensive series of presentations and discussions around the budget.
Public hearings and political caucus presentations have been held and this weekend we take that process to a set of 14 regional hearings across our city.
The inputs received will form the basis of a report to the executive committee after which the council will finalise the budget at a special council meeting to be held on 26 April.
|
ZAR 
-100.000 %
